The founder of Tick Tock Naturals® is Dr. Susan Eisen, a holistic chiropractor and recent contributing author in the Weil Integrative Medicine Library Series who is in private practice in Manhattan, New York. Dr. Eisen started the company after being bitten by a tick in the middle of winter and developing acute Lyme Disease. After diagnosis and treatment, she was left with a strong phobia of walking in the grass. (Who would imagine that you could be bitten by a tick when there was snow on the ground?) With an education in biochemistry, Dr. Eisen developed a natural, effective formula based on organic essential oils. After a chance meeting with Ally Hilfiger, Dr. Eisen moved forward with her plan to launch this product.