Hazel Baby & Kids - 01 / Jul / 2024

Our Story of Community and Connection

Our Story of Community and Connection

In 2012, Elizabeth and Donovan Cain opened the doors to Hazel Baby & Kids in downtown Jersey City.

When expecting their first child, Landon, Elizabeth and Donovan realized there was a need for a local store catering to expectant parents and their children. Finding none, they decided to create their own, naming it after Elizabeth’s beloved Great-Grandmother, Hazel.

Starting a new business is never easy, but with a clear vision and a lot of passion, Elizabeth and Donovan dove right in. They envisioned a place where parents could find everything they needed for their little ones, from essentials to unique, thoughtful gifts. 

From day one, the belief at Hazel Baby & Kids has been that local families should be surrounded by products made in a socially responsible, environmentally friendly, and sustainable way. This philosophy guides every decision, from the brands carried in the shop to the types of organizations and events Hazel has partnered with throughout the years. Elizabeth and Donovan carefully select products that align with their values of quality, sustainability, and community. Each item you find at Hazel Baby & Kids not only meets those high standards but also contributes positively to our local and global communities.

As a small family business, Elizabeth and Donovan have had the great joy of watching their customers' families grow over the years. They’ve seen babies grow into toddlers, toddlers become children, and families expand with new siblings. Each visit, each smile, and each shared story has played an important role in building the strong community and connection at Hazel Baby & Kids. 

When you shop at Hazel Baby & Kids, you are making a difference in a very real way. Your support directly impacts our local community and helps create a better environment for all of us, and for that, we are deeply grateful.

We are excited to share that we have recently updated our look and website. We invite you to check it out and experience the fresh, vibrant changes we’ve made to better serve you and your family.

Stop by today at 199 Montgomery St, Jersey City, and see what’s new! We love meeting new customers and welcoming back familiar faces. Your continued support of our small family business means the world to us. We are grateful for the trust you place in us and for the opportunity to be a part of your family’s journey.


A fun throwback from our early days! 

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