We care about our customers, our staff, and our partners, and treat everyone with respect and kindness. We build lasting relationships, on and off the bike.Safety: We want people to love wearing their helmet. We want them to instinctually grab for it. We make this happen through beautiful graphics and fashion-forward styling, by making a helmet people actually want to wear.Quality: We pay attention to detail, and constantly work toward a better, safer helmet, for all ages and all walks of life.Teamwork: We’re better together. At home in our office, and out there on the street. We work as a group to create the most fun helmets on the market, and our helmets work out on the street by encouraging more people to get out on bikes, more often. Our goal is a helmet on every head.Creative Leadership: We allow our imaginations to drive our company, where no idea is too off-the-wall. We began the company with the intent to shake up the blasé bike helmet market, and we continue to lead ten years out, pushing the style and function of bicycle helmets ever forward.