Fred's World

Clothes for our little ones must be smart and durable. And when the clothes are also made of organic cotton, environmentally-produced and free from harmful chemicals, it's even better for both parents and children.
The clothes are designed with a Scandinavian approach to child development. There aren’t so many princesses and princes, but instead active children who want to live life in practical but clever clothes. Clothing from both brands are GOTS certified - the strictest labelling scheme on the market today. Our rainwear is Oeko-Tex certified and our outerwear is Bluesign.